FW20: CAMPAIGN
The Tree of Life' explores the cultural status of art objects and architecture, tackling the inevitable mausoleumification of cultural sites through the design and creation of a fashion collection and its presentation in the form of an online event. It is a nostalgic reworking of the heavily damaged, latent medieval wall painting and decoration of the location which inspires the collection, the Chapel of Bir Miftuh. Having recently undergone conservation and restoration, the project feeds off the state of in-betweenness that the chapel finds itself in. In a sense, it is a manifestation of the liminal moment between states of being and preservation, and above all else, an exploration of fragments and their relevance in contemporary art and culture.