SS2023: ‘THIS IS GOING TO HURT’
‘This is Going to Hurt’ is about a reconciliation with the past. For our 10th anniversary since our first défilé in 2013, we are presenting a guide to a journey, familiar and yet largely unknown. In this story of loss and transformation, straddling the lines between an anthology of decadence and the fragments of lost time, we find ourselves asking: How do we make our way through the darkness? Is it natural or artificial, the light that appears to show us the path? It is hard to tell.
With this collection, we continue in our quest to replace the word ‘luxury’ in our rhetoric with ‘bespoke’— its meaning is at once intimate and aspirational, as indeed our studio has sought to be since its inception.
